The industrial Ukrainian city of Kremenchuk isn’t an obvious location for a fashion shoot. But a new campaign from Marc Jacobs features the city, home to the project’s model Sasha Melnychuk.
The brand posted shots from the campaign on its Instagram page in late February-early March.
The series portrays Melnychuk among family and friends in a normcore take on Ukrainian life: a school gym, a bedroom and the inner suburbs of Kremenchuk, a city of 225,000 people located 327 kilometers southeast of Kyiv.
