GGBET UA has launched GG.FAN, a new gamified loyalty program hosted on ggbet.ua. The platform integrates the brand’s sports partnerships, profile customization options, and club rewards for Ukrainian sports fans. Prominent sports partners participating in the program include FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Basketball Federation of Ukraine.
User progression within GG.FAN is determined by platform activity around their chosen team’s matches. Participants can advance through three fan statuses—Bronze, Silver, and Gold Fan—while accumulating internal coins. These coins can be exchanged for a variety of rewards, such as 2026/2027 team game T-shirts, digital avatars of key players, home match tickets, themed custom profile frames, and “Fan Boxes” containing a unique avatar, frame, and free bet.
The launch of GG.FAN builds upon GGBET’s broader sports strategy in Ukraine, which has shifted from individual sponsorships toward long-term collaborations with clubs and sports federations. Since 2024, GGBET UA has partnered with teams like FC Zorya Luhansk, FC Dynamo Kyiv, and FC Polissya Zhytomyr. The brand also served as the official betting partner for the Usyk-Dubois rematch in London in 2025 and expanded into basketball in 2026 by becoming the title sponsor of the Basketball Federation of Ukraine and the Ukrainian 3×3 Basketball Championship.
GG.FAN represents the next evolutionary step in product gamification following the earlier GG.Leagues system, where bettors use game avatars, customize profiles, and progress through five leagues from Bronze to Major using Fame Points. By merging sports sponsorship and product gamification, GG.FAN creates a unified ecosystem for fan engagement, personalization, and team rewards directly on the platform.
